After 20 years earning six figures in advertising and marketing,

I took a $12 per hour job at trader Joe's

to learn how one of America's most secretive companies built one of America's strongest brands, virtually without advertising. They did it by recruiting front-line customer service staff who are naturally inclined to deliver excellent customer service, and then empowering that staff to deliver exceptional CX. It's the oldest trick in the book. It's a Revolutionary Old Idea, and it will work for you. I'll show you how.