We coach companies. We'll help you turn CX into brand value

Build your brand the Trader Joe's Way

  • We help our clients 'Hire for attitude, and train for aptitude'
  • We prove that the softest skill of all – empathy – is the key to almost all extraordinary customer experiences
  • We inspire managers and conduct workshops for front-line customer service staff
  • Our clients save money on advertising and build enduring brands with real value


  • Public speaking 
  • Management training
  • Customer service workshops
  • Customer experience critiques and evaluations

Almost every great brand, and almost every enduring successful company, makes its customers believe that shares their best interests. Our Revolutionary Old Idea is actually quite simple: We make your customers believe you really care about them. How do we do that? We make you really care.