Daily Factoid: (Grand)dad, can I borrow the car?

Check out this graphic, courtesy of Edmunds.com, showing changes in the age of new car buyers between 2007-'11. The percentage of new cars sold to the 18-44 demo that ad agencies are obsessed with fell by about a third, while every age group over 45 increased its share.

What's perhaps even more noteworthy is that just five years ago, the cohort responsible for the largest share of new car purchases was the 35-44 group. Since then it's shifted twocohorts; last year, it was 55-64 year olds who bought the lion's share of new cars.