We've been noticing about 50 shades of grey in the hair of young people lately. At first it was Millennial (and even younger) women embracing their inner grannies. But now it seems men are in on it.
As the Times reports...
Gray and silver hair has definitely been trending, said Aura Friedman, a senior hair colorist at Sally Hershberger Salon in New York. “The demographic of guys who come to me to go gray are doing it more as a fashion statement,” she said, as opposed to a more natural look.
At re: we don't really care whether Millennials are making a fashion statement, as opposed to actually trying look naturally gray. We see this as further evidence that the widespread belief in the advertising world ― that associating a visibly older consumer with your product will drive away younger ones ― is probably false.