This awesome insight comes from the (perhaps literally) insightful folks at Pornhub...
Go ahead, pretend that you don't know what I'm talking about, but in the same report, Pornhub points out that the average American visits their site over 120 times per year. If you work in the ad business and really don't know what Pornhub is, you should be fired, because you don't understand the culture you're selling into.
But seriously, folks... 'Mature' is the #3 search term for male users. And it's in the top-10 for female users (who account for over 1/5th of all visits, interestingly.) What does this mean? It means that even the pornography business is less ageist than the advertising industry.